Nigeria News (Standard)
Lagos-Based Pulse Marketing Wins Double Bronze at Pitcher Awards, Delivers 1.98 Million Engagements
Agency’s targeted digital campaigns for Honey and Banana, Salonpas spark industry debate on measurable impact in Nigerian marketing
Agency’s targeted digital campaigns for Honey and Banana, Salonpas spark industry debate on measurable impact in Nigerian marketing
Pulse Marketing, a leading agency headquartered in Lagos, secured two Bronze medals and one shortlist placement at the recently concluded Pitcher Awards, with both winning entries focused on measurable business results rather than mere brand visibility. The awards ceremony took place on Monday, 17 June 2026, drawing stakeholders from across Nigeria’s advertising and marketing sectors.
The agency was recognised for its data-driven approach in two major campaigns. For Honey and Banana, a health initiative operating in a culturally sensitive category, Pulse Marketing designed a digital-first strategy targeting mobile users during specific call centre hours. By leveraging platforms like Transsion and Eskimi, the campaign created private channels for engagement while remaining mindful of regional sensitivities—especially in Northern Nigeria. The team responded to concerns about radio placements by reallocating investment to digital media. This operational flexibility resulted in nearly 1.98 million click-to-action engagements and more than 63,000 inbound calls, according to figures provided by the agency.
The second Bronze-winning campaign, titled ‘Behind the Hustle,’ was executed for Salonpas, a topical pain relief brand from Hisamitsu Pharmaceutical. Rather than traditional celebrity endorsements, Pulse Marketing opted to partner directly with fitness communities at select i-Fitness gyms in Lagos—including locations in Jakande, Yaba and Gbagada—placing Salonpas products within authentic workout environments. The aim was to reach active professionals seeking alternatives to oral medication through peer influence and contextual relevance.
Industry observers say these wins reflect shifting expectations among Nigerian brands under economic pressure. “Brands are no longer satisfied with just awareness; they want real business results,” said a senior official at the Lagos Advertising Practitioners Council who attended the awards event. Pulse Marketing also noted that effective campaigns must align with operational realities on ground: “For us, marketing goes beyond visibility—it’s about creating meaningful connections that translate into measurable outcomes,” an agency spokesperson said in a written statement.
With scrutiny on marketing spend rising as Nigeria faces persistent inflation—most recently reported at 33.7 percent by the National Bureau of Statistics—analysts believe campaigns that combine cultural sensitivity with disciplined media planning will shape the next phase of Africa’s marketing industry. Pulse Marketing’s performance at the Pitcher Awards is seen as evidence that creativity paired with operational discipline delivers both industry accolades and tangible business impact.
Nigeria News (Standard)
NSCIA Expands National Executive Council to Strengthen Muslim Representation Nationwide
Islamic council increases leadership body size, aims for broader inclusion of stakeholders across Nigeria’s six geopolitical zones
Islamic council increases leadership body size, aims for broader inclusion of stakeholders across Nigeria’s six geopolitical zones
The Nigerian Supreme Council for Islamic Affairs (NSCIA) has announced the expansion of its National Executive Council, a move aimed at deepening representation and strengthening the council’s capacity to address Muslim affairs across Nigeria. The development was made public on Monday, 5 October 2026, following a meeting of top council officials in Abuja.
According to the statement released after the meeting, the NSCIA leadership resolved to increase the number of seats on its executive body. The council said this adjustment will allow for greater input from Muslim leaders and scholars from all six geopolitical zones, reflecting the diverse interests and challenges faced by Nigeria’s Muslim community.
The decision comes at a time when many stakeholders in the Islamic community have called for more inclusive governance structures within faith-based organisations. The council noted that as Nigeria’s Muslim population continues to grow and diversify, it is critical that leadership bodies remain responsive to changing realities. The expanded executive is expected to facilitate improved consultation and coordination on religious matters affecting education, social welfare, and interfaith relations.
In its official statement, the NSCIA emphasised that “the expansion will enhance collaboration among stakeholders and ensure that voices from every region are properly represented.” While no specific figures were disclosed regarding the number of new seats or names of new appointees, the council assured members that transparency and merit would guide all selections. Attempts to reach opposition or dissenting voices within the council were unsuccessful as at press time.
The NSCIA said it will release a full list of new executive council members following its next general assembly. Observers say this move could influence policy directions within Nigeria’s wider religious landscape over the coming months.
Nigeria News (Standard)
Lagos Tenant Discovers Landlord’s Father Buried Beneath Living Room After Over a Year
Landlord’s family exhumes remains in Surulere flat, pledges to repair sitting room after tenant expresses shock
Landlord’s family exhumes remains in Surulere flat, pledges to repair sitting room after tenant expresses shock
A Lagos tenant, identified as Mr Bachelor, has revealed he lived for more than a year in a Surulere apartment without knowing his landlord’s late father was buried beneath the living room floor. The discovery was made on September 20, 2026, when members of the landlord’s family visited the property and informed the tenant of their intention to exhume the remains.
According to Mr Bachelor, who shared details of the incident on X (formerly Twitter), he was in his apartment when the landlord’s relatives arrived and disclosed that their late brother—who is also the landlord’s father—had been buried in the middle of his sitting room. “He was buried right in my living room, and I was not aware until they came around today,” he stated.
The family explained that they planned to move the body to another location they had prepared and assured Mr Bachelor that necessary repairs would be made to his sitting room after the exhumation. The tenant noted that he was the first occupant of the newly built house and had spent over a year there before learning about the burial.
The incident has raised fresh concerns among Lagos residents about transparency from landlords regarding property histories. Some social media users responding to Mr Bachelor’s post urged prospective tenants across Nigeria to conduct due diligence before moving into rental properties. Others called for clearer regulations around residential burials and disclosure by property owners.
As at press time, neither local authorities nor tenants’ rights groups have issued official statements on the matter. The landlord’s family has not provided additional comments beyond assurances of repairs. The situation highlights ongoing gaps in property regulation and tenant protection in Lagos State.
Source: https://www.pulse.ng/story/man-discovers-corpse-buried-under-living-room-2026100506463406930
Nigeria News (Standard)
INEC to Address Nigerians Nationwide as 2027 Election Countdown Reaches 100 Days
Electoral commission prepares public statement amid growing anticipation for next general polls across all states
Electoral commission prepares public statement amid growing anticipation for next general polls across all states
The Independent National Electoral Commission (INEC) has announced plans to address Nigerians nationwide as the countdown to the 2027 general elections hits the 100-day mark. The development, expected to take place across all states, comes as political parties and voters begin preparations for one of the country’s most significant democratic exercises.
According to information from INEC headquarters in Abuja, the commission will issue a formal statement to outline its readiness and call on citizens to participate actively in the electoral process. This move is seen as part of efforts to assure stakeholders of INEC’s commitment to credible and transparent polls, following widespread debates over electoral integrity in recent cycles.
The announcement is particularly significant given Nigeria’s recent history of tightly contested elections, with issues such as voter turnout, technological deployment, and security logistics taking centre stage. Many Nigerians, especially young voters, have expressed concerns about the credibility of past elections and are watching closely for signals of improvement in 2027.
While details of INEC’s planned address remain under wraps, observers expect the commission’s leadership to emphasise the importance of voter registration, collection of Permanent Voter Cards (PVCs), and adherence to election guidelines. Political analysts note that early communication from INEC could help build public confidence and encourage broader participation ahead of the polls.
With just over three months before Nigerians return to the ballot box, all eyes are on INEC’s next steps. The commission is likely to face scrutiny from both ruling and opposition parties over its preparations. As at Monday, October 5th, no official response has been issued by major political parties regarding INEC’s planned address.
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NSCIA Expands National Executive Council to Strengthen Muslim Representation Nationwide
Lagos Tenant Discovers Landlord’s Father Buried Beneath Living Room After Over a Year
INEC to Address Nigerians Nationwide as 2027 Election Countdown Reaches 100 Days
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