Nigeria News (Standard)
NiMRA President Seyi Adeoye Urges Businesses in Lagos to Leverage Consumer Intelligence Amid Economic Shift
Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly
Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly
The President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye, has called on businesses and government agencies in Lagos to prioritise consumer and social intelligence to navigate Nigeria’s changing economic environment. Adeoye made this appeal on Wednesday during the 2026 International Conference of NiMRA held in Lagos.
At the event, industry leaders and stakeholders examined how evolving living costs, digital adoption, and rising social awareness have significantly altered the way Nigerians spend and engage with brands. They warned that relying solely on assumptions, rather than concrete data and research, poses increasing risks for organisations seeking sustainable growth.
According to Adeoye, current economic realities—including inflation, shifting consumer spending habits and the proliferation of digital platforms—have upended traditional business models. “Organisations that will thrive are not necessarily those with the largest resources but those that take time to understand people thoroughly and adapt quickly to societal changes,” Adeoye said during his address at the conference.
Participants at the conference emphasised that a deeper understanding of consumer behaviour is now critical for companies hoping to remain competitive. Many highlighted how integrating social intelligence into decision-making processes can help both public and private sector players respond effectively to market disruptions. Stakeholders also noted that institutions lagging in this area risk losing relevance as Nigerian consumers become more discerning.
The conference concluded with a call for increased investment in research-led strategies across sectors, encouraging both government and businesses to adopt innovative tools for gathering and analysing consumer insights. Organisers stressed that only through evidence-based decisions can Nigerian organisations achieve long-term success in a rapidly changing marketplace.
Nigeria News (Standard)
Delta Police Arrest Two Suspected Cable Vandals in Ndokwa West
One suspect hospitalised after attempted escape as police recover stolen electric cables along Ibabu–Ugiliamai Road
One suspect hospitalised after attempted escape as police recover stolen electric cables along Ibabu–Ugiliamai Road
Operatives of the Delta State Police Command have arrested two individuals suspected of vandalising electric cables in Ndokwa West Local Government Area on Tuesday, 25 June. The suspects were apprehended around 10:30pm along the Ibabu–Ugiliamai Road following a joint operation involving officers from Kwale Police Station and members of the local vigilante group.
According to a statement issued by Delta State Police Public Relations Officer, SP Bright Edafe, the security team acted swiftly on credible intelligence that some persons were removing and stealing electric cables in the area. Upon sighting law enforcement, the suspects attempted to flee the scene, resulting in one of them sustaining injuries during the pursuit. The injured suspect is currently receiving medical attention, while the other is in police custody.
Cable vandalism has become a significant concern in Delta State and across Nigeria, often leading to prolonged power outages and financial losses for communities. The state government has repeatedly called for increased vigilance by residents and closer collaboration with security agencies to combat such crimes.
SP Edafe stated that investigations are ongoing to determine if other individuals are involved in the syndicate. “We urge members of the public to continue providing timely information that can help us protect public infrastructure,” Edafe said in Thursday’s press release.
The police command assured residents that efforts will be intensified to prevent further incidents of cable theft in Ndokwa West and neighbouring communities. Authorities also reminded residents that anyone found engaging in vandalism or aiding such activities would face prosecution according to Nigerian law.
Source: https://guardian.ng/news/nigeria/metro/delta-police-arrest-two-suspected-cable-vandals/
Nigeria News (Standard)
Trump Claims US Military Strikes in Borno Prevented Mass Killing of Christians by ISWAP
Former US president says American intervention curbed attacks; Nigerian government yet to issue official response
Former US president says American intervention curbed attacks; Nigerian government yet to issue official response
Former United States President Donald Trump has stated that military strikes authorised by his administration in Borno State helped prevent the mass killing of Christians by militants linked to Islamic State West Africa Province (ISWAP). Trump made this assertion on Friday during an event held in Washington, where he defended his decision to target terrorist groups operating in Nigeria’s North-East region.
According to Trump, the US military operations significantly reduced attacks on Christian communities in Borno and neighbouring states, which had been facing repeated assaults from ISWAP fighters. He said, “As you know, we recently struck Nigeria and largely ended the slaughter of great Christian populations. They have a great Christian population. They were being butchered—thousands and thousands of people were being killed, children, women, old people, just being slaughtered, hacked to death.”
Trump added that the American intervention sent a strong warning to the militants responsible for these attacks. He claimed the strikes discouraged further violence against religious minorities in the region. The former president did not provide specific details regarding the timing or scale of the US operations referenced.
The Nigerian government and security agencies are yet to release any official statement confirming the reported strikes or commenting on Trump’s claims as at press time. In previous years, Borno State and other parts of North-East Nigeria have witnessed repeated attacks targeting both Muslim and Christian communities by various armed groups, including ISWAP and Boko Haram.
Security analysts say international military cooperation is often conducted discreetly and that foreign involvement in counter-insurgency operations can carry both diplomatic and security implications for Nigeria. The opposition could not be immediately reached for comment regarding Trump’s statements.
Nigeria News (Standard)
Former Super Eagles Coach Adegboye Onigbinde Laid to Rest in Modakeke, Osun State
Onigbinde, who led Nigeria to the 2002 FIFA World Cup, remembered for his legacy in Nigerian football
Onigbinde, who led Nigeria to the 2002 FIFA World Cup, remembered for his legacy in Nigerian football
Adegboye Onigbinde, the former head coach of the Super Eagles, was buried on Saturday in Modakeke, Osun State. The burial ceremony drew family members, friends, and football stakeholders who came together to pay their last respects to the veteran tactician.
Onigbinde’s funeral was held at his hometown of Modakeke, marking the end of an era for one of Nigeria’s most respected football coaches. Attendees described him as a disciplinarian and a mentor whose contribution to Nigerian football development spanned decades. Many local residents and members of the football community gathered to honour his memory.
Onigbinde rose to national prominence when he managed the Super Eagles at the 2002 FIFA World Cup. He is credited with nurturing young talent and promoting professionalism in Nigerian football. His death is considered a significant loss by many in the sports fraternity, particularly those from Osun State and across the South-West geopolitical zone.
Though details of official statements were not available at press time, tributes have continued to pour in from fans and former players who worked with Onigbinde during his long career. They praised his dedication and commitment to raising the profile of Nigerian football on the world stage.
As Nigerians reflect on Onigbinde’s enduring legacy, sports analysts note that his impact will continue through coaches and players he mentored over the years. The Nigerian Football Federation is expected to organise further commemorative events in honour of his service.
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