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NiMRA President Seyi Adeoye Urges Businesses in Lagos to Leverage Consumer Intelligence Amid Economic Shift

Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly

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Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly

The President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye, has called on businesses and government agencies in Lagos to prioritise consumer and social intelligence to navigate Nigeria’s changing economic environment. Adeoye made this appeal on Wednesday during the 2026 International Conference of NiMRA held in Lagos.

At the event, industry leaders and stakeholders examined how evolving living costs, digital adoption, and rising social awareness have significantly altered the way Nigerians spend and engage with brands. They warned that relying solely on assumptions, rather than concrete data and research, poses increasing risks for organisations seeking sustainable growth.

According to Adeoye, current economic realities—including inflation, shifting consumer spending habits and the proliferation of digital platforms—have upended traditional business models. “Organisations that will thrive are not necessarily those with the largest resources but those that take time to understand people thoroughly and adapt quickly to societal changes,” Adeoye said during his address at the conference.

Participants at the conference emphasised that a deeper understanding of consumer behaviour is now critical for companies hoping to remain competitive. Many highlighted how integrating social intelligence into decision-making processes can help both public and private sector players respond effectively to market disruptions. Stakeholders also noted that institutions lagging in this area risk losing relevance as Nigerian consumers become more discerning.

The conference concluded with a call for increased investment in research-led strategies across sectors, encouraging both government and businesses to adopt innovative tools for gathering and analysing consumer insights. Organisers stressed that only through evidence-based decisions can Nigerian organisations achieve long-term success in a rapidly changing marketplace.

Source: https://guardian.ng/business-services/nimra-urges-businesses-government-to-leverage-consumer-intelligence-for-growth/

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Nigeria News (Standard)

FCT Police Arrest Suspect, Recover Stolen Toyota Hilux in Abuja-Kaduna Operation

Swift action by Maitama Division leads to vehicle recovery; Police intensify stop-and-search at FCT borders

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5 minutes ago

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June 26, 2026

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Swift action by Maitama Division leads to vehicle recovery; Police intensify stop-and-search at FCT borders

Police operatives from the Federal Capital Territory (FCT) Command have arrested a suspect and recovered a stolen Toyota Hilux after the vehicle was reportedly driven from Abuja to Kaduna State. The incident occurred on 20th June 2026, with officers from Maitama Division responding minutes after the theft was reported in the Wuse II area of Abuja.

According to a statement by the FCT Police Public Relations Officer, Josephine Adeh, the Divisional Police Officer for Maitama, CSP Altine Daniel, received a distress call around 1:45 p.m. The complainant stated that the white Toyota Hilux, a 2014 model bearing registration number BWR 712 CV, had been parked at about 1:30 p.m. before it was discovered missing just four minutes later. An unidentified individual was seen driving it away.

In response, police formations across entry and exit points within the FCT were immediately alerted. Officers were instructed to mount stop-and-search operations and prevent any attempt to move the stolen vehicle out of Abuja. This swift coordination led to the eventual recovery of the Hilux in Kaduna State and arrest of a suspect linked to the theft.

The FCT Command’s proactive approach comes amid growing concerns over vehicle theft and other property crimes within Abuja and neighbouring states. The recent operation underscores ongoing efforts by security agencies to strengthen border surveillance and ensure prompt response to distress calls. Police have urged residents to remain vigilant and promptly report suspicious activities in their communities.

While details about the identity of the suspect were not disclosed as at press time, police authorities assured that further investigations are underway and pledged to prosecute those found culpable. The opposition could not be immediately reached for comment regarding this latest breakthrough by security agencies.

Source: https://guardian.ng/news/nigeria/metro/fct-police-nab-suspect-recover-stolen-toyota-hilux/

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Nigeria News (Standard)

Katsina Police Foil Cattle Rustling in Jibia LGA, Recover 20 Stolen Cows

Joint operation with local vigilantes follows armed attack on Korama Mai Zurfi community, police urge residents to support security efforts

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5 minutes ago

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June 26, 2026

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Joint operation with local vigilantes follows armed attack on Korama Mai Zurfi community, police urge residents to support security efforts

Police in Katsina State have successfully thwarted an attempted cattle rustling operation and recovered 20 stolen cows at Korama Mai Zurfi village, Jibia Local Government Area. The incident occurred on Wednesday, June 26, when armed men attacked the rural community and rustled livestock belonging to residents.

According to a statement released by the Police Public Relations Officer for Katsina Command, DSP Abubakar Aliyu, officers from the Jibia Division responded swiftly after receiving a distress call around 2:40 pm. The police team, working in collaboration with local vigilante groups, moved to intercept the bandits and secured the recovery of all rustled animals.

Cattle rustling remains a major concern for communities in Katsina and other parts of Nigeria’s North-West geopolitical zone, where recurrent attacks by armed groups have disrupted farming activities and heightened insecurity. The prompt response by security agencies is seen as critical to rebuilding trust among affected communities and safeguarding rural livelihoods.

DSP Aliyu commended the synergy between law enforcement officers and vigilantes in the successful recovery. He also appealed to members of the public to provide timely intelligence that can help prevent further incidents. “We encourage residents to continue giving actionable information that will assist police efforts against criminal elements,” he said in his official statement.

While no arrests were announced in connection with Wednesday’s incident as at press time, police authorities reiterated their commitment to sustaining patrols and rapid response initiatives across Katsina State. The opposition could not be immediately reached for comment regarding ongoing security challenges in the region.

Source: https://guardian.ng/news/nigeria/metro/police-foil-cattle-rustling-attempt-recover-20-cows-in-katsina/

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Nigeria News (Standard)

Nollywood Star Joseph Momodu Completes US Army Training After Relocating from Lagos

Actor cites late father’s police service as inspiration; joins growing list of Nigerian entertainers enlisting in US military

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5 minutes ago

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June 26, 2026

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Actor cites late father’s police service as inspiration; joins growing list of Nigerian entertainers enlisting in US military

Nollywood actor Joseph Momodu has completed Basic Combat Training with the United States Army, marking a significant career change after relocating from Lagos to the US. The development was made public by Momodu on Wednesday, who explained that his decision was motivated in part by a desire to honour his late father, a former officer in the Nigeria Police Force.

Momodu, whose full name is Abubakar Sadiq Momodu, spent more than ten years in Nigeria’s film industry, earning credits in popular movies such as ‘Coming to Nigeria’, ‘Play 2 Kill’, and ‘A Fool for Trust’. He also featured in long-running TV series like ‘Tinsel’, ‘Soul Sisters’, and ‘The Johnsons’, and gained wider attention after appearing in Simi’s music video for ‘Joromi’. The actor twice won Best Body Male at the Africa Movie Academy Awards, in 2018 and 2019.

His enlistment comes amid a trend of Nollywood personalities seeking new opportunities through military service abroad. In December 2024, actress Princess Chineke joined the US Army after relocating, stating on Instagram that she had answered “the call of service to my country, to serve the people of the United States of America.” Mayowa Dosu, another Nollywood actress and producer known for works such as ‘Fears’ and ‘Compromise’, also announced her enlistment around the same period. Meanwhile, Grace-Charis Bassey (formerly Belinda Effah) joined the US Navy in May 2025 and was granted citizenship after completing boot camp. Bassey dedicated her service to her late father, a former naval commander.

These developments highlight a growing pattern among Nigerians abroad who are turning to military careers as pathways to new professional experiences and citizenship. The news has drawn significant attention from Nigerian fans who followed these entertainers’ careers before their transition into military service.

With Momodu’s move now confirmed, he stands as one of the first male Nollywood actors to publicly make this shift. While some observers view this as evidence of changing aspirations among Nigerian creatives overseas, official reactions from industry associations have not yet been issued as at press time.

Source: https://www.pulse.ng/story/joseph-momodu-joins-us-army-2026062615020152117

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