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NiMRA President Seyi Adeoye Urges Businesses in Lagos to Leverage Consumer Intelligence Amid Economic Shift

Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly

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4 months ago

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Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly

The President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye, has called on businesses and government agencies in Lagos to prioritise consumer and social intelligence to navigate Nigeria’s changing economic environment. Adeoye made this appeal on Wednesday during the 2026 International Conference of NiMRA held in Lagos.

At the event, industry leaders and stakeholders examined how evolving living costs, digital adoption, and rising social awareness have significantly altered the way Nigerians spend and engage with brands. They warned that relying solely on assumptions, rather than concrete data and research, poses increasing risks for organisations seeking sustainable growth.

According to Adeoye, current economic realities—including inflation, shifting consumer spending habits and the proliferation of digital platforms—have upended traditional business models. “Organisations that will thrive are not necessarily those with the largest resources but those that take time to understand people thoroughly and adapt quickly to societal changes,” Adeoye said during his address at the conference.

Participants at the conference emphasised that a deeper understanding of consumer behaviour is now critical for companies hoping to remain competitive. Many highlighted how integrating social intelligence into decision-making processes can help both public and private sector players respond effectively to market disruptions. Stakeholders also noted that institutions lagging in this area risk losing relevance as Nigerian consumers become more discerning.

The conference concluded with a call for increased investment in research-led strategies across sectors, encouraging both government and businesses to adopt innovative tools for gathering and analysing consumer insights. Organisers stressed that only through evidence-based decisions can Nigerian organisations achieve long-term success in a rapidly changing marketplace.

Source: https://guardian.ng/business-services/nimra-urges-businesses-government-to-leverage-consumer-intelligence-for-growth/

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Nigeria News (Standard)

NSCIA Expands National Executive Council to Strengthen Muslim Representation Nationwide

Islamic council increases leadership body size, aims for broader inclusion of stakeholders across Nigeria’s six geopolitical zones

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3 weeks ago

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October 5, 2026

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Islamic council increases leadership body size, aims for broader inclusion of stakeholders across Nigeria’s six geopolitical zones

The Nigerian Supreme Council for Islamic Affairs (NSCIA) has announced the expansion of its National Executive Council, a move aimed at deepening representation and strengthening the council’s capacity to address Muslim affairs across Nigeria. The development was made public on Monday, 5 October 2026, following a meeting of top council officials in Abuja.

According to the statement released after the meeting, the NSCIA leadership resolved to increase the number of seats on its executive body. The council said this adjustment will allow for greater input from Muslim leaders and scholars from all six geopolitical zones, reflecting the diverse interests and challenges faced by Nigeria’s Muslim community.

The decision comes at a time when many stakeholders in the Islamic community have called for more inclusive governance structures within faith-based organisations. The council noted that as Nigeria’s Muslim population continues to grow and diversify, it is critical that leadership bodies remain responsive to changing realities. The expanded executive is expected to facilitate improved consultation and coordination on religious matters affecting education, social welfare, and interfaith relations.

In its official statement, the NSCIA emphasised that “the expansion will enhance collaboration among stakeholders and ensure that voices from every region are properly represented.” While no specific figures were disclosed regarding the number of new seats or names of new appointees, the council assured members that transparency and merit would guide all selections. Attempts to reach opposition or dissenting voices within the council were unsuccessful as at press time.

The NSCIA said it will release a full list of new executive council members following its next general assembly. Observers say this move could influence policy directions within Nigeria’s wider religious landscape over the coming months.

Source: https://www.premiumtimesng.com/news/more-news/914524-nscia-expands-its-national-executive-council.html

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Nigeria News (Standard)

Lagos Tenant Discovers Landlord’s Father Buried Beneath Living Room After Over a Year

Landlord’s family exhumes remains in Surulere flat, pledges to repair sitting room after tenant expresses shock

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3 weeks ago

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October 5, 2026

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Landlord’s family exhumes remains in Surulere flat, pledges to repair sitting room after tenant expresses shock

A Lagos tenant, identified as Mr Bachelor, has revealed he lived for more than a year in a Surulere apartment without knowing his landlord’s late father was buried beneath the living room floor. The discovery was made on September 20, 2026, when members of the landlord’s family visited the property and informed the tenant of their intention to exhume the remains.

According to Mr Bachelor, who shared details of the incident on X (formerly Twitter), he was in his apartment when the landlord’s relatives arrived and disclosed that their late brother—who is also the landlord’s father—had been buried in the middle of his sitting room. “He was buried right in my living room, and I was not aware until they came around today,” he stated.

The family explained that they planned to move the body to another location they had prepared and assured Mr Bachelor that necessary repairs would be made to his sitting room after the exhumation. The tenant noted that he was the first occupant of the newly built house and had spent over a year there before learning about the burial.

The incident has raised fresh concerns among Lagos residents about transparency from landlords regarding property histories. Some social media users responding to Mr Bachelor’s post urged prospective tenants across Nigeria to conduct due diligence before moving into rental properties. Others called for clearer regulations around residential burials and disclosure by property owners.

As at press time, neither local authorities nor tenants’ rights groups have issued official statements on the matter. The landlord’s family has not provided additional comments beyond assurances of repairs. The situation highlights ongoing gaps in property regulation and tenant protection in Lagos State.

Source: https://www.pulse.ng/story/man-discovers-corpse-buried-under-living-room-2026100506463406930

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Nigeria News (Standard)

INEC to Address Nigerians Nationwide as 2027 Election Countdown Reaches 100 Days

Electoral commission prepares public statement amid growing anticipation for next general polls across all states

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3 weeks ago

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October 5, 2026

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Electoral commission prepares public statement amid growing anticipation for next general polls across all states

The Independent National Electoral Commission (INEC) has announced plans to address Nigerians nationwide as the countdown to the 2027 general elections hits the 100-day mark. The development, expected to take place across all states, comes as political parties and voters begin preparations for one of the country’s most significant democratic exercises.

According to information from INEC headquarters in Abuja, the commission will issue a formal statement to outline its readiness and call on citizens to participate actively in the electoral process. This move is seen as part of efforts to assure stakeholders of INEC’s commitment to credible and transparent polls, following widespread debates over electoral integrity in recent cycles.

The announcement is particularly significant given Nigeria’s recent history of tightly contested elections, with issues such as voter turnout, technological deployment, and security logistics taking centre stage. Many Nigerians, especially young voters, have expressed concerns about the credibility of past elections and are watching closely for signals of improvement in 2027.

While details of INEC’s planned address remain under wraps, observers expect the commission’s leadership to emphasise the importance of voter registration, collection of Permanent Voter Cards (PVCs), and adherence to election guidelines. Political analysts note that early communication from INEC could help build public confidence and encourage broader participation ahead of the polls.

With just over three months before Nigerians return to the ballot box, all eyes are on INEC’s next steps. The commission is likely to face scrutiny from both ruling and opposition parties over its preparations. As at Monday, October 5th, no official response has been issued by major political parties regarding INEC’s planned address.

Source: https://www.premiumtimesng.com/news/top-news/914520-2027-inec-to-address-nigerians-as-election-countdown-hits-100-days.html

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