Nigeria News (Standard)
NiMRA President Seyi Adeoye Urges Businesses in Lagos to Leverage Consumer Intelligence Amid Economic Shift
Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly
Marketing experts at Lagos conference warn that relying on assumptions could hamper growth as consumer patterns change rapidly
The President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye, has called on businesses and government agencies in Lagos to prioritise consumer and social intelligence to navigate Nigeria’s changing economic environment. Adeoye made this appeal on Wednesday during the 2026 International Conference of NiMRA held in Lagos.
At the event, industry leaders and stakeholders examined how evolving living costs, digital adoption, and rising social awareness have significantly altered the way Nigerians spend and engage with brands. They warned that relying solely on assumptions, rather than concrete data and research, poses increasing risks for organisations seeking sustainable growth.
According to Adeoye, current economic realities—including inflation, shifting consumer spending habits and the proliferation of digital platforms—have upended traditional business models. “Organisations that will thrive are not necessarily those with the largest resources but those that take time to understand people thoroughly and adapt quickly to societal changes,” Adeoye said during his address at the conference.
Participants at the conference emphasised that a deeper understanding of consumer behaviour is now critical for companies hoping to remain competitive. Many highlighted how integrating social intelligence into decision-making processes can help both public and private sector players respond effectively to market disruptions. Stakeholders also noted that institutions lagging in this area risk losing relevance as Nigerian consumers become more discerning.
The conference concluded with a call for increased investment in research-led strategies across sectors, encouraging both government and businesses to adopt innovative tools for gathering and analysing consumer insights. Organisers stressed that only through evidence-based decisions can Nigerian organisations achieve long-term success in a rapidly changing marketplace.
Nigeria News (Standard)
Abuja Court Overturns Recognition of NDC as Political Party
Judgment nullifies earlier decision on National Democratic Congress status; INEC yet to issue response
Judgment nullifies earlier decision on National Democratic Congress status; INEC yet to issue response
A Federal High Court sitting in Abuja has set aside an earlier judgment that recognised the National Democratic Congress (NDC) as a registered political party in Nigeria. The ruling, delivered on Friday, brings uncertainty to the NDC’s legal standing ahead of upcoming electoral cycles.
The court’s decision follows a challenge to the previous ruling which had granted the NDC official status among Nigeria’s registered parties. The latest judgment means that, for now, the NDC cannot operate as a political party under the law. Details of the grounds for overturning the judgment were not immediately disclosed at press time.
The status of newly formed or smaller political parties has been a point of contention in Nigeria’s evolving multi-party landscape. Many stakeholders argue that clear guidelines and consistent court rulings are essential for credible elections and inclusive participation.
As at Friday, the Independent National Electoral Commission (INEC) had not issued an official statement on how the court’s decision will affect future elections or ballot access for candidates under the NDC platform. No comment was available from NDC chieftains or their legal representatives regarding their next steps.
Legal experts expect further clarification from INEC and possibly an appeal from affected parties in coming weeks. The matter highlights ongoing tensions between party registration processes and judicial review, which have shaped Nigeria’s political environment since the return to democracy.
Nigeria News (Standard)
Gbajabiamila Signals Fresh Review of ₦70,000 Minimum Wage Amid Soaring Cost of Living
Presidency says current wage no longer adequate as NLC insists workers face severe hardship under inflation
Presidency says current wage no longer adequate as NLC insists workers face severe hardship under inflation
The Federal Government has announced plans to review Nigeria’s national minimum wage, acknowledging that the current ₦70,000 benchmark is no longer sufficient in light of rising inflation and cost of living pressures. The disclosure came on Thursday at the Good Governance Summit 2026 in Abuja, where Chief of Staff to the President, Femi Gbajabiamila, addressed labour leaders and policy stakeholders.
Gbajabiamila explained that the Tinubu administration introduced the ₦70,000 minimum wage in 2024 after raising it from ₦30,000 and shortening the review cycle from five years to three. However, he admitted that economic realities have since shifted dramatically. “The ₦70,000 wage, which was a milestone in 2024, must be honestly reassessed against today’s realities,” Gbajabiamila said at the summit.
This development follows sustained agitation by organised labour unions, particularly the Nigeria Labour Congress (NLC), which argue that surging food prices and utility costs have eroded workers’ purchasing power. Acting General Secretary of the NLC, Benson Upah, said: “The truth is that ₦70,000 is not sustainable under the present economic situation. Workers are under immense pressure.” The NLC has indicated it will formally engage government on new wage negotiations ahead of the statutory 2026 review deadline.
While government has not announced any new minimum wage figure or salary increment yet, Gbajabiamila assured that organised labour would be treated as a partner rather than an adversary when formal negotiations commence. He also urged union leaders to pursue dialogue instead of confrontation in pushing their demands. Any new minimum wage must be negotiated among government, employers and labour before being transmitted to the National Assembly for approval and presidential assent.
Some state governments have already moved beyond the national benchmark: Lagos and Rivers States currently pay ₦85,000 monthly (with Lagos previously announcing plans for ₦100,000), while Imo recently adopted ₦104,000. Other states like Bayelsa, Enugu and Akwa Ibom now offer ₦80,000 minimum wage to their workers. Nonetheless, many states still struggle to pay even the existing federal minimum.
With inflation rates above 33 percent according to recent National Bureau of Statistics data and continued naira depreciation against major currencies, many Nigerian families report spending over 90 percent of monthly income on basic food needs alone. The outcome of this next minimum wage negotiation is expected to shape living standards for millions of workers across all sectors nationwide.
Nigeria News (Standard)
Lagos Environment Commissioner Apologises for Refuse Backlog, Unveils Waste-to-Energy Reforms
Tokunbo Wahab admits months of poor waste collection; Sanwo-Olu orders 24-hour evacuation and revives monthly sanitation
Tokunbo Wahab admits months of poor waste collection; Sanwo-Olu orders 24-hour evacuation and revives monthly sanitation
Lagos State Commissioner for Environment and Water Resources, Tokunbo Wahab, has publicly apologised to residents over persistent refuse buildup across the state, acknowledging on Friday that waste collection had been “very bad” in the last three to four months. Speaking on Arise TV’s The Morning Show, Wahab said the government is taking urgent steps to address the backlog and overhaul Lagos’ waste management system.
Operational delays in recent months led to piles of uncollected refuse along major roads, street corners and drainage channels in Lagos, sparking widespread complaints from residents. Many Lagosians have taken to social media to express frustration about streets overflowing with rubbish and the public health risks associated with unattended waste. In response to the mounting outcry, Governor Babajide Sanwo-Olu has directed sanitation agencies to begin round-the-clock evacuation of refuse from public spaces.
Wahab explained that the crisis stems from Lagos’ longstanding reliance on landfill dumping, which has become unsustainable as the city’s population continues to grow. He noted that major landfill sites such as Olusosun and Solous were once on the outskirts but are now surrounded by urban development. “We can’t sustain that. We don’t even have the land. If our total land mass is 0.4 percent of the country’s land mass, 3,355 square kilometres of land, it shows we must think outside the box,” Wahab said.
To permanently address these challenges, Wahab announced that Lagos is transitioning towards a circular waste economy. He highlighted ongoing investments in waste-to-energy projects, including a new biodigester facility at the Ecocircuit Centre for converting food waste into electricity and a larger plant expected to process about 4,250 tonnes of refuse daily. The commissioner added that these reforms are aimed at treating waste as a resource rather than something to discard.
The state government also revived its monthly environmental sanitation exercise in April—nearly a decade after it was suspended in 2016 following a court order. Officials say combining improved evacuation efforts with new processing facilities and regular sanitation will help tackle Lagos’ mounting refuse problem and support public health objectives moving forward.
